Rebranding an Emirate.
The brief from the government was short and specific: “Please provide us with a modern interpretation of the current UAE logo”. To create nation’s brand also means to be responsible for the visualisation of a nations self-perception. Simply put, the design becomes a carrier of culture. Finally, our redesigned icon for the UAE was envisioned to simultaneously embrace the cultural heritage as well as the future of the nation.
Design Services & Consultancy
• Rebranding
![](https://cdn.myportfolio.com/7b090db2acece50cdbdf5a79f6f22079/2303c2992cb39df396c5e277_rw_1920.jpg?h=d167ed8de1465472b35e91f0bca86fce)
![](https://cdn.myportfolio.com/7b090db2acece50cdbdf5a79f6f22079/da2b4a1378803d3063c3a856_rw_1200.jpg?h=e03af985a02734cc0accb180f3065ef0)
![](https://cdn.myportfolio.com/7b090db2acece50cdbdf5a79f6f22079/eb21458b15569ff9af68f310_rw_1200.jpg?h=7d9a427886661736e105cf5b1b151409)
![](https://cdn.myportfolio.com/7b090db2acece50cdbdf5a79f6f22079/02ccad262579e6edb088a704_rw_1200.jpg?h=32dd49019b02f2742fbe1a9b6cea1c4f)
![](https://cdn.myportfolio.com/7b090db2acece50cdbdf5a79f6f22079/8c74c13efb76bebf524ce412_rw_1200.jpg?h=a4f423412960150ad35137e062922323)
![](https://cdn.myportfolio.com/7b090db2acece50cdbdf5a79f6f22079/f67e8932a4fdd72fb0ee1382_rw_1200.jpg?h=0bf263b4eb035c89d76324083eea5ebd)