Rebranding Qatar’s biggest sports association.
Aspire is the umbrella company of the world’s biggest sports college, Aspire Academy, the sports hospital Aspetar, and the facility management company Aspire Logistics. At the time when M&O won the pitch for the complete overhaul of the brand architecture, each individual Aspire department had its own identity - without any linked attributes. Consequently, one of the main task for M&O became to highlight the connection between the departments and their common origins as Aspire divisions.
Design Services & Consultancy
•  Rebranding, including all sub-divisions.
•  Brand Architecture
•  Communication
•  Booth & Event Design

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