The packaging of an award-winning Arabian scuderia.
M&O’s initial assignment was to capture the elegance of Sheikh Jassim’s privately owned Arabian horse breed within a clear visual. The result was a simple yet distinct monogram where the typography resembles the equine anatomy. Paired with “Mandarin”, the corporate colour, and exceptional black & white photos, the brand has unquestionably received a signature style. Meanwhile, Aljassimya Farm has become among the most recognizable Arabian horse brands in the world, and is actively supervised by M&O in magazines, digital media and global events.
Design Services & Consultancy
• Branding
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• Communication
• Booth & Event Design
• Web & Social
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