Muscles For A Fitness Chain
At our first contact, FIVESTAR FITNESS was a German discounter fitness chain with 11 existing studios and almost as many different names and identities. Our first task was to develop a design proposal for a new planned studio. After some meetings with the three owners, we decided to unite the different identities into one brand to create a stronger and more efficient basis for the planned market expansion of FIVESTAR. In about three months, we then carried out a complete rebranding of FIVESTAR FITNESS and developed the design for the new studios in parallel. The aim was to develop a sports lifestyle fitness brand with its own identity in the highly competitive discounter segment.
The result - a new clubby Fitness Brand with an own identity which inspired both, the existing members as well as potential new members. The new FIVESTAR FITNESS, a strong player in the highly competitive but still healthy growing fitness market.
Design Services & Consulting
At our first contact, FIVESTAR FITNESS was a German discounter fitness chain with 11 existing studios and almost as many different names and identities. Our first task was to develop a design proposal for a new planned studio. After some meetings with the three owners, we decided to unite the different identities into one brand to create a stronger and more efficient basis for the planned market expansion of FIVESTAR. In about three months, we then carried out a complete rebranding of FIVESTAR FITNESS and developed the design for the new studios in parallel. The aim was to develop a sports lifestyle fitness brand with its own identity in the highly competitive discounter segment.
The result - a new clubby Fitness Brand with an own identity which inspired both, the existing members as well as potential new members. The new FIVESTAR FITNESS, a strong player in the highly competitive but still healthy growing fitness market.
Design Services & Consulting
• Rebranding
• Brand Strategy Consulting
• Trademark Registration
• Marketing Services
• Studiodesign
(Duisburg, Langenfeld, Koblenz, Kamp-Lintfort)
• Design-Update of existing studios
• Brand Strategy Consulting
• Trademark Registration
• Marketing Services
• Studiodesign
(Duisburg, Langenfeld, Koblenz, Kamp-Lintfort)
• Design-Update of existing studios
Brand Development
Studiodesign
