Rebranding an Institution.
One the biggest foundations in Germany, the “Klassik Stiftung Weimar”, is planning a brand refreshment. Part of this foundation is, besides various other places of interest, the famous “Goethe National Museum”, the “Goethe and Schiller Archive” and the “Anna Amalia Library”. Due to the complex structure of the foundation the target is a visual and strategical update of the brand architecture. Mickéandoliver developed for the tender a project teaser.